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The Most Underused Component in Web Site Advertising Author : Alan Richardson
Perhaps the most powerful component of any Web site sales copy is the use of testimonials. Inserted in your sales copy, unbiased words of praise from satisfied customers have the following potent effect for your prospect. Effective testimonials; Rationalize your prospect’s buying decision Back up the claims you make for your product or service Vouch for the benefits of your product or service. However, despite their clout as an influential sal...

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Powerful…Yet Simple… Persuasion Techniques to Improve Website Marketing Author : Alan Richardson
The art of getting skeptical prospects to believe the claims you make in your web site promotions, to agree with what you’re saying, is one of the most difficult challenges facing advertisers and copywriters. And bottomline – if the prospect doesn’t believe you, he’s not going to buy from you. One of the most effective writing methods for getting prospects to believe your claims and turning them into customers is a technique known as ‘Pacing and ...

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Beyond Clicks & Conversions: Six Requirements For A Value-Added SEM Vendor Author : Kent Lewis
You’ve probably already read articles about how to select a search engine marketing (SEM) vendor, as they’re a dime a dozen. Most are written by an agency owner, highlighting areas they are strong in to optimize the soft-sales pitch. If you think this just another one of those articles… good call! Rather than focus on traditional evaluation criteria for selecting an SEM vendor (i.e. credentials, case studies, references, published articles, conve...

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How To Get All the Traffic You'll Ever Need Author : Steve Pike
Why won't anybody listen to me???" That one line tells the story of ALL of my previous attempts to advertise online. Adsense, Adwords, Search Engine Optimization--- you name it, I tried it. All that time and money..... and nothing worked. You Work For Hours On The Internet Hoping And Dreaming, And On The Days You Don't Make A Dime, It Is Getting Harder Not To Throw In The Towel And Give Up. WAIT JUST A MINUTE! If you want traffic to com...

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Three Ways on How Content Can Attract Free, Long Term, Targeted Traffic to Your Website Author : Mohamad Zaki Hussein
Many people out there said that "content is king" when it comes to web traffic generation. Even though, IMHO, content is not the only king, I tend to agree with them. If done properly, content can attract free, long term, targeted traffic to your website. Here're three ways on how content can attract free, long term, targeted traffic to your website: 1. Content attracts free search engine traffic It has been well-known that the search engines lov...

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Do Search Engines Level The Playing Field? Author : Jamey Perkins
As a small business owner on the Internet, I started out like many others. I built a website, and then waiting for traffic to come flowing in. Much to my dismay, that never happened. Nobody came to my site, and that meant, nobody bought my product. The problem is that I didn’t do my homework before jumping into the Internet market. The Internet is a constantly changing environment, and growing every day. My small little website was no match for t...

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SEO, PPC & SEM - ASAP! Author : Todd Levi
This article examines the basics behind quality site promotion. Let us take a good look at acronyms in the industry! Search Engine Optimization(SEO), is a term thrown around a million times a day online. So many sites use old techniques that will get there rankings hurt or reversed with there hap-hazard web designs it frustrates me. I don’t want you to be one of them. In fact this article is aimed for creating SEEN web design projects. If you don...

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How you can Land in the Top 30 of Google's Rankings within 6 Weeks for Free Author : Ari Krizsan
One of the most burning questions that website owners ask themselves is this: How do I get targeted traffic fast and – preferably – free? Well, there are many ways to achieve it and I will show you a bunch of proven site promotion strategies here. These should help you to secure a good position with search engines and have traffic for free. Three months ago I set up a niche site for women. As I already had a number of websites behind me, previous...

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21 Reasons Why The Next Site I Visit Could Be Yours (Part 1) Author : Steve Nash
The Good Old Days Remember the good old days? You'd purchase a domain name, set up your site (with a few swear words here and there), and place some banner ads (while crossing your fingers for the best banner ad click-through results). This all worked great--for a while; until people managed to avoid our banner ads like the plague. Life got more complex. What were us internet marketers to do? We had to become more savvy. Fortunately for us, the a...

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7 Free Search Engine Optimization and Writing Tools Author : Jinger Jarrett
Traffic. Everyone wants free traffic, and what better way to get it than optimizing your site? There are some very simple things that you can do to optimize your site. If you want to get more from your website, then implement these strategies, use these tools, and make your website spider food for the search engines. Below are some of the best sites I have found for optimizing my sites. 1. Check your site. Before you start tweaking your site, you...


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