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Nine No-no's of a Direct Mail Letter Author : Tommy Yan
It began as another meeting with a potential client. She started writing eight years ago for the company and today holds three administrative positions as well as being the chief copywriter and editor. I displayed some writing samples and she loved them. Then I got a chance to look at a direct mail campaign they were sending to their database. It consisted of sample post cards, invitation cards, four-color flyers, door hangers, and a bulletin lea...

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Why order Catalogs from Printing Companies? Author : Karen Nodalo
If your target is to provide your customer’s demand for sufficient information, catalog printing is the best option. Catalogs provide detailed information for your products and you will be able to stimulate orders from the customers immediately. With the selection of sizes, catalog printing services can offer you the popular 8-1/2 X 11 sizes of catalogs or the 5-1/2 x 8-1/2 sizes. With the clever use of catalogs, you can expect to increase your ...

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Printing Services for Small Businesses Author : Karen Nodalo
If you are looking for catalog printing, business cards printing or poster printing, it is always advisable to have a printing company to handle your printing services. However, sometimes you will be confused as to what type of printing you are going to apply for a specific project. If you want to come up with the best decision, take the most of your time to get enough information and research about the type of printing services. You can ask fro...

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How to Find Time For Marketing Author : Bernadette Doyle
A big challenge for every small business owner is the need to 'find time' for marketing. I can relate. None of us are full time marketers. We're all providing services to clients. And when you're serving clients too, it's hard to fit in sales calls and marketing activity. It's hard to maintain momentum. One thing is for sure, whatever shape our business is in right now, we all have the same 365 days in 2006. Will you use that time to create a st...

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Don’t Expect to Bump Oprah From A Magazine Cover Author : Roman Pericon
“I want a pony, a tree house and the fastest bike in the world.” “I want the G.I. Joe with the parachute and camouflage Jeep.” Those wants from when we were children haven’t changed much now that we have traded in our play clothes for suits and ties. When I sit down with clients, I always ask them what they want out of their publicity campaign so I can create a realistic list of expectations. But I usually hear: “Front page of the Wall Street Jo...

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Make Profit Online With Info Products Author : Kelly Chong
This is so cool. You could actually come with stuff that costs you nothing and sell it on the internet for money. Whatever amount you sell would be your profit. Isn’t this a huge news? What is info product? Well, they are assets that you produce from your own source, your own idea. They can be in the form of an ebook, MP3 audio, or online video. These assets can make you money. Once you put them online to sell, they are sold online 24/7. Think ab...

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Do Something Special for Your Customers Author : Stuart Lockley
It has taken me many years to learn a simple lesson. There are very few things in life that we are able to directly change. We cannot change our colleagues, the government, the weather or our customers. We cannot change our spouses or our children. If we wish to change any of those things we must begin by changing ourselves. If you work in any organisation there are probably co-workers who you do not get along with as well as you might. No doubt...

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There Is Such A Thing As Perfect Prints Author : Florie Lyn Masarate
Getting the perfect prints is just a matter of being aware that you are making them in the first place. Ink and paper. You have a lot of options when choosing different quality inks and paper types, all of which can be combined to form a satisfying result. Different photo papers will give surprisingly different results from the same photo printed on the same printer. Photo paper comes in many different styles, weights, and photo finishes, includ...

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How To Analyze A Competitor’s Website Author : James Mahony
Do you ever feel like you know just enough about SEO to be dangerous? Let's see if we can fill in some of the gaps with the latest info from SEO experts. When you analyze a competitors website, you need to make sure you’re prepared to do the job correctly. Competitors’ websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site. You can use these sites to analyze ...

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Effective Radio Station Liners and Promo Writing for Today’s Market Author : Scott Perreault
Look around and what do you see? Ipods®, mini Ipods®, Cell Phones, Satellite radio, Internet radio and Tivo®. Excited about being in the radio industry today? Since I first entered the world of radio in 1976 I have seen the landscape change, but few stations have changed with the times. The one noticeable lack of change has been in the liner department. The same plan of attack as always. Find a voice, have them cut a few lines every week for fres...


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