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Like it or not…You’re in SALES! Author : Paul Shearstone
Mention the word sales or salesman and two out of three people get a little clammy under the skin. “I hate sales people and I could never do what they do!” is what many say at the mere thought of having to sell something. How wrong they are. Here is the cold hard fact: From the time you are born to the time you die, you – regardless of your profession or what you do – are in sales. Appreciate that when a baby cries for the first time for its moth...

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Absence Makes the Heart Grow Fonder… Author : Janice D. Byer, MVA
The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, experience has taught me that most presentations lack pizzazz and are seldom compelling enough to motivate the other person to make a buying decision. Here are seven strategies that will help you create a presentation that will differentiate you from your competition. 1. Make the presentation relevant to your prospect...

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Fern Reiss’s PublishingGame.com: Achieve Media Attention for Your Business Author : Fern Reiss
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I’ve been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women’s World, First for Women, Newsday, Newsweek, Sa...

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Online Marketing Dont's Author : Jessica Klein
There are over 200 million people worldwide connected to the Internet, with over 64 million regular users in America. It’s no wonder that such a vast audience has made online marketing one of the fastest growing industries in the world. However, half the trick of conducing successful ecommerce is finding a way to get people to your site in the first place—hence online advertising. Internet advertising generated an astounding $1.92 billion i...

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Lazy Man’s Way To Get Customers Author : Christopher Kyalo
No matter how big or small your business is and no matter how high or low sales are right now, there is something you need, badly. And that is a selling system. All firms are careful to have elaborate accounting, production and transport systems. And yet there is no system to handle the most important aspect of all – sales. Nothing moves until a sale is made, remember? Systems makes work easier. A selling system guarantees any business a stead...

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“Google Friendly” Solutions to Graphic-Intense Sites Author : Robin Nobles
We all know that the search engines can’t “see” or “read” the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index. After all, we have to prove to the search engines without a shadow of a doubt that our pages are about what we say or claim they’re about if we want to achieve top rankings. That’s why I believe so strongly in focusing each page on one single keyword phras...

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10 Ways to Exceed Your Client's Expectations Every Time! Author : John Alexander
The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service.” Set your effort towards learning to deliver "excellence" in both customer service and communication, and you'll have distinct advantages over many other competitors. These tips are based on the tried a...

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Service Marketers; How’s Your Packaging? Author : Jay Lipe
When a shopper picks up a product in a store, what’s the first thing they notice? The packaging, right? The same holds true for someone buying a service. Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible points of contact, including your clothes, your briefcase, maybe even your breath, all burn a lasting image in your buyer’s mind. Here are some of the more common packaging element...

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What's Your Marketing Attitude? Author : C.J. Hayden
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude. Do any of the attitudes described below sound familiar? If so, you may be sabotaging your own marketing e...

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The Wonders of Wordtracker:. . . It's More than a Hunt for Keywords - John Author : John Alexander
For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource. "Keywords" for use in your Meta tags are probably the least influential element in search engine optimization these days. However, hunting for keywords still seems the most popular use for Wordtracker. After all, it contains over...


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