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What Is Most Important – Copy Or Pic? Author : Patrick Quinn
When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates – in the saloon bar of the Coach & Horses in New Bond Street, to be tiresomely precise – about the meaning of advertising, the significance of advertising, and the past, present and future of advertising. And an unco...

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Don't Be A Reciprocal Linking Turkey! Author : Mike Banks Valentine
I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software (when all this web designer was after was to generate some extra work from a client that hasn't needed him for awhile). Then that client called me after he received my email de- nouncing the software, fully convinced by a follow-up phone call from his web designer that the reciprocal linking soft- ware WAS valuable. He had been ass...

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It's a Numbers Game! Author : Kimberly Stevens
You've done it. You've signed up with a network marketing company. You're ready to get started with your teams advertising system. You're ready, set, go. All the ads hit, you're excited. Like a kid who can't wait to go to Disney World, you wait for the responses to pour in. After 2-3 days... Nothing. Why didn't anyone respond? Don't worry. You're not alone. Matter of fact, this is a common scenario in MLM. People get jazzed, sign up with their...

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Getting The Big Picture Series: Part 2-"What's Beneath The Surface?" Author : Treci Cauthen
When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure "What's Beneath The Surface". Sometimes they find pure gold, silver, or tarnished metal. Well it's the same story when it comes to conducting business on the Internet. Some Opportunities fall far from the mark. Some "Get Rich Quick" schemes will read, "Earn $10,000 Every Month" or "Make A Million Dollars and ...

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Are Your Clients Buying What You're Selling Author : Kimberly Stevens
There are thousands of web sites, books, CD-ROM's, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer "secret strategies" and "killer tactics" which promise to increase your chances of having success on the Internet. Of course you must fork over your hard earned cash for these wonderful pearls of wisdom. (Many of which turn out to be nothing more than py...

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Assumptions – The Hidden Sales Killer Author : Kelley Robertson
Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process. Participants frequently nod and tell me that they NEVER make assumptions. One person (Doug Maquire, www.MaquireMarketing.com) sent me this story of a situation that occurred in a department store he worked in many years ago. “I was the 'young kid' who had signed on t...

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Google, Yahoo!, Pandora's Box And The Lottery Author : Dean Phillips
In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power." Nowadays, a search engine and a directory (AKA) Google and Yahoo!--number one and number two respectively, have "the power," and we handed it to them on a silver platter. The aforementioned search engine and directory are the two biggest players in the multi billion dollar pay-for-search industry. Our stubborn and foolish reliance on s...

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The Truth About Overture's Pay-Per-Click Program Author : Dean Phillips
Before Google's AdWords, Overture was the preeminent pay-per- click program. It's still a monolith in its own right that deserves a closer look. Overture's pay-per-click program actually consists of four different programs: Precision Match, Local Match, Content Match and Site Match. However, for this article, I'm just going to be talking about Precision Match. Precision Match (formerly Pay-For-Performance Search). According to Overture the prog...

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Super-Affiliate's! What Are They... How Do I Find Them and Why They're Your... TICKET To Online Succ Author : Cory Threlfall
Do you see this term often online and end up confused to what it means and the purpose they serve online? It sounded really mysterious to me when I first came across the term which peeked my curiosity and led me to research the term further to find out exactly what the term meant and more importantly what there roll was in the Internet marketing world. The information I discovered was Astonishing! What I'm about to reveal to you in this articl...

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How to 'Force' Your Visitors to Order Immediately! Author : Michael Hopkins
This may comes as a surprise to you but, if you're using popups on your website (which you should), then chances are you're using them all wrong. Almost everybody is. Did you know, for example, that top marketers are using HIDDEN techniques that make any given popup VASTLY more effective on their sites than the VERY SAME popup would be on yours! In fact, Stephen Pierce has actually admitted that one of these hidden popup techniques increased hi...


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