8 Adwords campaign Tips for managing your pay-per-Click campaigns
Written by Paul Symonds
1) Spend the time to do your keyword analysis. Do not skip this because ensuring you have effective keywords and ones which are specific and yet niche enough, can greatly affect your campaign. Use a site such as nichebot.com for this analysis. If you enter the words exhibition stands for example, you can then get a good idea of different keywords/expressions which you can use in your Adwords campaign.
Analysing what keywords to use and compiling the best possible list is something worth doing before setting up the Adwords campaign. As well as nichebot.com, you can also simply do a Google search and see exactly what words your competitors are using in their Adwords campaigns. Compiling this list of keywords and expressions before starting the campaign will save you money in the long term.
2) Similarly, before setting up your Adwords account, spend a day or two writing all of your advertisements. You will need to write one for each set of keywords. If you are writing ads for exhibition stands for example, create a separate ad for portable display stands and modular stands. Do not group them together.
3) You should not use more than three or four words or expressions in each campaign ad group. This will make setting up the campaign more time consuming but it is time consuming, this is quite important. This means that the ads will be much more specific and this will enable you to hopefully get higher CTR;s (Click-through-rates).
4) Use Geographical targeting for clearer and cheaper focus. When setting up the account best probably to set it up such that you are only targeting people in Virginia Beach for renting property there. To set regional targeting: - Sign in to your account. - Tick the box beside the campaign(s) that you wish to edit. - Click Edit Settings. - In the Locations field, click Edit. - Click Change option. - Select the radio button next to Regions and cities and click Continue. - If you are changing the target country, choose a new country in the drop-down box and click Change. Otherwise, skip this step. - Select the radio button to target either regions or cities, and select or enter one or more target regions or cities. - Click Continue. - Click Save All Changes.
5) Change only ONE THING at a time. One word in your headline may get your ad to pull twice as many clicks. Test everything - one at a time.
6) You may wish to use an ‘Exact match’ expression. To do this put your keywords in brackets. For example, [Home sauna]. This will make your ads much more targeted because these ads will show only when an exact match is made with words entered in a Google search.
7) Experiment and tweak (change/alter) your keywords over a month until you gradually perfect the combination of words and sponsored costs per word/expression.
8) ALL information you need will be on Adwords HELP.
For more information about setting up Adwords campaigns visit Pro Marketing Online
