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Copywriting Secrets Of India's Mystics Author : Dave Alston
Hi everyone, Been ruminating on this one for a little while now but it’s probably one of the most profound discoveries of my life. It all began with a little book about music and it’s had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now. Here’s what happened… About 8 years ago I bought the book “Man and Music In India” by Roshmi Goswami and was introduced to a stagg...

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Advertising doesn't cost...it pays! Author : Robert Kennedy
Well this has been a busy day. I am truly fatigued. So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner day…great. What I want to write about today was advertising… When should I advertise? How should I advertise? How much of a budget should I allow? These are the three BASIC questions each business needs t...

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RSS FEEDS: Whither Thou Go'est? Author : Tony Dean
I open up the 'Feed Reader' every day on my laptop and cruise the 'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to only the 'feeds' that are of immediate interest, else I would be reading 'feeds' twenty four hours every day. When I click on a link to find out more about a news item, I am taken to a web page with the article of news on it, also there are banner ads, advertising icons to c...

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“Super Verbs” Really Move Your Copy Author : Karon Thackston
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving fast. ...

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Google's Wonderland: Trouble In Paradise? Author : Dean Phillips
The fairy tale existance of Google is starting to experience shockwaves. So, what's the source of these shockwaves? Click fraud. As my readers know, I've written several articles on the subject of click fraud, suggesting that since it's the market leader, Google should take a more proactive approach with the problem of click fraud. Until now, Google has been mostly quiet about the subject, issuing this single statement to the Securities and Excha...

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Postcard Marketing – Low Cost Visibility Author : Claire Cunningham
You need to be visible to attract customers, right? But how do you get that visibility when you’re short on cash? Here’s an idea that’s worked for many businesses. It’s postcard marketing, and it’s very affordable. You can design your own postcards or hire a designer. Print the cards on 67# card stock to meet USPS requirements. Two or four cards will fit on an 8 ½” x 11” sheet so you’ll have to use a paper cutter. Postage is just $.23 a ca...

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Privacy: Reduce your Customers’ Concerns by Building Trust First Author : Anti Spam League
Before making a purchase from you, buyers need to trust your company and think that your products and services will do what they are supposed to. Do your marketing and online practices help establish the trust necessary to convince prospects to buy from you? What is the connection between privacy and trust? Evidence shows that the two are closely correlated. Since the beginning of interpersonal communication, trust has been perhaps the most impor...

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Loyalty Programs May Keep Customers Coming Back – But First You’ve Got to Earn their Trust Author : Julia Hyde
Remember trading stamps? If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you’d accumulated enough stamps, you could cash them in for “free” gifts. These stamps were one of the first loyalty programs. They kept customers loyal to a particular product or merchant because they offered an incentive that encouraged the customer to keep comi...

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Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy Author : Dr. Lynella Grant
Response rates to Yellow Page advertising are declining There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or sales it used to. At the same time, the monthly cost to maintain your same-size directory ad keeps going up. Simply tinkering with ad size (or options like color) can't compensate for the adverse development...

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So What's Your Argument? Author : Ken Nadreau
Arguments aren't always bad things. Sometimes They're used to convince someone of an important point they may not yet realize. You've probably used arguments in this way most of your life in fact! Maybe you wanted to go somewhere and had to convince your parents that is was a good idea to let you go. So you argued your position with them. Maybe you wanted to buy a big ticket item and had to argue the value of buying it with your spouse! Argum...


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