Is Viral Marketing new to you? What is viral marketing? It is marketing that spreads like the viruses where it moves across borders at tremendous speed and the growth is exponential as it becomes epidemic! How did you hear about hotmail and Da Vinci Code? Somebody told you about it or you receive a message from an email telling you about it, isn't it.
Word-of-Mouth Marketing can become Viral Marketing if it reaches a tipping point where it takes a life of its own and start spreading round the world at great speed. So how do you apply viral marketing into your business? You must create a buzz and network marketing can become viral marketing too when you can create something that really excite people and they just can't stop talking about it or sharing it. It got to be something that is new, exciting and if it can make a positive difference or add value to people's lives!
Here's a good example of viral marketing, I've created a simple free ebook: How To Be Happy, Healthy and Wealthy! And I've linked it with my business and everyone that reads the book has the opportunity to participate in it and give away as many books as they want. It will spread very fast because it is simple and duplicatable and the title of the free ebook creates a buzz: How To Be Happy, Healthy and Wealthy!
People worldwide are looking for a simple way to be happy, healthy and wealthy!
Just imagine when one person gets excited after reading the free ebook and give away 100 free ebooks and out of the 100 free ebooks, 10 of them took action and did the same, you would have 1,000 free ebooks circulating and multiplying worldwide! What if out of the 1,000 free ebooks, 100 did the same, you will have 10,000 free ebooks and soon 100,000, 1,000,000, 10,000,000 and 100,000,000 and it is possible in viral marketing because of its exponential growth especially when you leverage on the power of the Internet!
How to unleash viral marketing? Think through these important factors: Is there a buzz factor? Is it something that people cannot help but talk about it? Does it make people say wow? Is it so simple that even a child can do it? Does it add value to people's lives?
For viral marketing to work, it got to be fun, and of course, if it can help people make money, it will be a great booster and most important of all if it really benefit people! Please do not confuse viral marketing with chain letters just like many people out of ignorance, think network marketing is pyramid selling. The key factors that separate viral marketing from chain letters, is adding value to people's lives and it involves a win-win process where everyone can benefit from it and it is ethical and everyone participate willingly and it can be fun too!
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