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If you are going to start a new marketing campaign or would like
to improve an old one, start by checking out your website. By
preparing your site with a few basic techniques before you spend
more time, money and effort on the campaign that promotes it,
your chances of success can improve.
Basic site prep should include:
Loading Time – Test to make sure that your web page will load
or come into view online within 12 seconds. Internet viewers
tend to get bored or anxious, and like to move on quickly,
avoiding technology issues like slow downloads.
Meta Tags – These are still important for some search engines.
So make sure to include these on your website pages. Search for
tips on maximizing these, if you like, but at least mention your
basic keywords in your tags.
Animations – On important sales pages, leave off animated
graphics that can pull reader attention away from your sales
copy and call to action.
Images – Set up all images for maximized fast loading. No need
to skimp and leave these off, as images do help sell products.
Even if you are selling an ebook or other electronic-delivered
product, a nice graphic image can definitely increase your
return on investment (ROI). Just test and make sure to use the
smallest image possible or adjust the dimensions and tags for
quick loading.
Spelling and Grammar – Make your site sing with professionalism.
Have someone in the native language of your target audience look
over your site; conducting a spell and grammar check, and
reading the sales copy for a smooth flow that makes sense.
Menus / Ordering – Test and make sure you can order from your
site. Make sure the navigation makes sense and is easy to use
for all levels of Internet users.
Skip these steps by taking advantage of super online companies
that offer convenience and loads of help with site set-up like:
Content Desk Systems
For help learning more about the latest multimedia
and website techniques and strategies today, head to
Jack Humphrey’s Content Desk and Content Propulsion Lab.
These sites are for “Do It Yourself” companies who would love
the benefits of easy step-by-step content site
building, monetizing and promoting systems for the
best ROI, and high-end Public Relations firms with
low-end budgets, online at
http://www.ContentLabInfo.com and
http://www.ContentDeskInfo.com.
Easy Net Marketing Profit System
For a plug-in system with all the above and more,
head to Keith Baxter’s Easy Net Marketing Profit System at
http://bplansite.com. Get a business plan of action
complete with website, products, splash pages, follow
up ezine for each product, Adsense, Clickbank and
other opportunities all rolled into one with only
about a one- to two-hour learning curve to get all
set up.
In closing, make sure to prep your site before you begin
a new or revised campaign. Use some helpful tools, tips,
training and technology, and increase your chances of success
in just a couple of clicks!
This article was posted on August 29, 2006
About The Author
Diana Barnum, president of http://MovingAheadCommunications.com,
at: (614) 529-9459 (EST). Grab her freebies, tips and help at: http://presssuccess.com/bookstore and http://www.OhioHelpGroup.com
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