What I Learned From a Woman's Magazine
Author : David Leonhardt
It's amazing what you can learn about marketing if you can just find the time to spend in a dentist's waiting room. I was reading a certain woman's magazine, which will remain nameless because of my allergy to lawsuits. The magazine obviously has figured out what sells well, given that it operates on a consistent formula.
For instance, one cover proclaims: "3 sizes slimmer by Memorial Day". Then, in one corner is a picture of "Cookies 'n Crea...
DoubleClick's Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase
Author : Iulia Pascanu
Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and click-through rates. The variations are light, proving a steady and maturing environment.
DoubleClick's metrics
The data analyzed were based on more than 2 billion messages sent by hundreds DARTmail customers, measu...
Wealth Knowledge & Power – Lost Secrets From Ancient Masters
Author : Eric Wichman
Behold! He with the light cometh!
He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm you. You shall see as a blind man cured. Riding close behind comes with him the mysteries of wealth, knowledge, and power.
OK, so do I have your attention? I called you to...
What Can Apple's iPod Teach Us About Marketing?
Author : Hock Ng
Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.
There are some important marketing lessons to be learned from all this. First of all, Apple has created a product for a hungry market that has the financial means to purchase it even with the relatively high price...
Increasing Your Web Site’s Visibility Through Improved Positioning
Author : Brandon Milford
One of the greatest challenges facing website owners is marketing their website. Many believe that they need deep pockets in order set their site apart from the rest, but that is not the case. If you are willing to work hard at it, marketing on the web can garner great results at a minimal cost.
Writing Articles
Viral marketing is a very powerful tool if you can capitalize on it. Writing articles is a great way to encourage people to pass your i...
Media Relations: How We Landed the Wall Street Journal's Front Page
Author : Brad Phillips
Media relations is a great profession.
On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of their cause through the media. In the past few years, I’ve worked with billionaire philanthropists, a Pulitzer Prize-winning scientist and a world famous actor. Mostly, though, I work with unknown but equally impressive professionals regarded as experts in their fields.
When I speak ...
Slogan For Your '05 Business
Author : Rudy Hiebert
Logos and slogans are big eye catchers for the big businesses we’re used to seeing every day. It’s the seldom thought of products that are fun to watch as they create new ways to market their ideas to the user and consumer. As the Olympic International Committee is in its early stages of preparations for 2010 in Vancouver, BC we’re seeing some interesting news stories. One story in particular will be based on its court case to settle the issue of...
Real Estate Marketing for the “You” Generation
Author : Dominick Evans
Are you working in the real estate industry? Are you a real estate agent, mortgage consultant, builder, real estate broker, appraiser, construction worker, etc?
The Internet is the wave of the future. You can no longer sell homes without at least some sort of internet presence.
According to Harris Polls....over 70% of people in the world use the Internet.
The Internet is the most trusted source for purchases and this includes houses.
Chances ar...
The Marketing Person You Think You Aren't
Author : Beth Woodward
There’s No Such Thing as a Day-Old Room
Whether it’s a hotel, resort, campground, condo, or timeshare resort, anyone engaged in booking travelers needs to keep track of their available rooms. Precise, timely awareness of what’s not been rented spells the difference between unsold rooms and the best possible selection for last-minute arrivals.
What the hospitality industry has to sell isn’t like a bagel or a widget. Any day’s unoccupied accommod...
$10 Per Click - Do They Know Something We Don't?
Author : Neal Lebar
So, you've opened up your quilting business?
You're in a good location, provide a superior product and offer compelling prices. Yet, somehow, you'd like to see more people frequenting your quilt shop or signing up for your quilting classes, taking advantage or your machine quilting services, or purchasing your quilts.
One way to achieve your quilting business goals is to write articles.
If you've never fancied yourself as much of a writer, don'...